E-commerce refers to the process of buying and selling goods and services online. It’s important because it allows retailers to both better serve existing customers and find totally new audiences.
The need for an online business has started and has become necessary since the advent of online shopping. Whether it is 4 pm or 4 am, you can look for whatever you want online and purchase it. The use of online stores began when people started selling and purchasing online the things that were in daily use.
24 hour marketplace
Whilst high street stores have opening and closing hours, setting up your ecommerce storefront makes your products or services accessible 24/7. An investment in bricks and mortar can be beneficial in creating a location but so can a great domain name paired with online marketing. The saying ‘earn as you sleep’ most definitely applies.
Access to the Internet across the world has dramatically increased over the years and continues to do so with a huge rise in potential customers for your products. Recent statistics suggest that of those with Internet access, 80% have made an online purchase. By 2018, ecommerce is expected to grow by 13-25%.
With more and more people choosing to use mobile devices to browse sites, a fully responsive online store will maximise your chances of success.
Easy to manage
The most important part of your ecommerce store is selecting your products. After that, the options available for getting set up online are endless. After choosing your platform, and getting set up, tools and online resource make running your online store straightforward from pricing through to monetary transactions and promotions all from the comfort of your own home.
With a powerful eCommerce platform such as Magento, you have a full store owner’s toolkit at your fingertips to manage your products, promotions and orders for maximum effect.