White background product photos, why?

Product images not only testify to the quality of your product, but also serve as windows into your ecommerce store. Good quality images create two very important things: transparency and trust.

Why white product photos?

Industry standard to have product photos on white is because it presents your products with the least distractions.

Online shopping is completely normal these days, but for a lot of us, we want to know what we’re getting in the mail.
It’s your responsibility as the seller to represent your products with accurate photos of them.

Secondly, they’re media friendly, which means you’re more likely to be featured in a popular blog or magazine.
As an editor of a blog or magazine, part of their job is seeking for cool products to feature.
Editors always want white background product photos so they can easily include your item on their magazine or website, without doing tons of editing.

Thirdly, they give your shop a more consistent look.
This makes customers feel that you’re professional and increases trust in shopping with you.
I have critiqued dozens of Etsy shops and the number 1 reason for lack of sales is the poor quality of photos.

2018-08-11T13:07:26+00:00